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The workshop, a new "cracking" image
With its uncluttered image, meticulous typography, shapes reminiscent of wheat fields and harmonious colors, the new identity of "L'Atelier" clearly asserts itself as a fully-fledged member of the "Le Théâtre du Pain" family. It seems to fit in naturally, and has always done so, alongside the brand's other establishments.
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Newspaper available for customers -
Frozen treats to melt your heart
For the "L'Atelier du Théâtre du Pain" range of ice cream flavors, our aim was to design packaging that would captivate and awaken the senses.
We've opted for elegant typography, soft pastel colors for classic fragrances and brighter hues for intense flavors. The realistic and appetizing illustrations of the ingredients highlight the freshness and artisanal quality of the products.
Each package, subtly integrating the brand's visual elements, reflects both the identity of "L'Atelier" and promises a delicious, authentic taste experience.
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Place mat -
Website project -
Graphic standards charter for logo and visual line -
Théâtre du pain takes to the stage
A new graphic charter was developed to clarify the principles of the visual line.
This identity has now been applied to a new graphic design for all packaging, bread and baguette bags, as well as pie and cake tins.
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