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creation of a 3D visual to explain the product's technology -
PALEO concept animation video -
The concept of communication
Barefoot on fresh grass is comfortable, walking in the sand is stimulating and on small pebbles is invigorating.
These are the major benefits that PALEO insoles succeed in recreating, and they are at the heart of the communication concept: a catchy word and image are enough to get to the heart of the matter and explain why PALEO will revolutionize our posture and balance.
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different versions of the advertising concept -
Finding the right shoe
PALEO insoles also have the right to be packaged in "the right size". The product inevitably varies in size, from a 36 to a 47, so several packaging formats have been developed.
What's more, the "kids" models are naturally entitled to their own variations, from the graphic design to the dimensions specially adapted for them!
As for the design, simplicity predominates: everything is uncluttered and only the few main elements are visible. The aim is to get straight to the point and make the product as easy to read as it is to understand!
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POS: shelf-stoppers and floor stickersCommunication tools and point-of-sale displays:
Marking and noticing the presence of PALEO
Being present and seen at the point of sale, serving the product and providing information on its main features - these are just some of the tasks that the range of POS materials is designed to meet.
Consumers need to understand in a few seconds what they're talking about, and easily find the location of PALEO boxes in an often busy sales area.
Add to this the need to convince and encourage people to try out the innovative concept of this new product.
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POP: The range of displays and display stands -
POS: shelf project (product display) -
A step on the web :
Website design and development.
