" do it & go up!

Do-Up is a concept and a spirit, a technology and a design in its own right.

Both ingenious and playful, these do-it-yourself staircases designed by MetalStep deserved a fun, colorful graphic identity to set them apart from other brands, but above all a young, offbeat communication approach.

The result: simple, designer lettering, two stylized mascots and a structured, colorful graphic line!

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Brand creation

Simple, colorful and playful - that's the spirit of the logo we came up with for this new designer staircase brand.

The graphic design is inspired by the very concept of these do-it-yourself kit staircases: the letters evoke both steps and modules that can be assembled.

The logo is also available in transparency to reproduce the texture of glass steps.

Bringing the product to life

The visual concept revolves around small, sympathetic characters stylized to the extreme.

These two ambassadors explain how it works: they demonstrate the mechanism and the advantages of the concept and the product.

There's no need for blah, blah, blah: they simply express themselves through phylacteries, thanks to a few symbolic drawings, and their story evolves in illustrated boxes, just like in a comic strip.
press announcement

promotional poster

Website:

my staircase in 3D

For the online launch of Do-Up, an order site has been developed, which also allows you to simulate a realistic, personalized three-dimensional presentation of the future staircase.

catalog

Forward march

Page after page, the world of the product develops in this catalog, in an amusing and didactic way, the Do-Up concept and its instructions for use are detailed: from choosing to ordering and from receiving to assembling!

Shooting management:

highlight the system, the design and the spirit of the brand.

It's in the box!

Each part of the staircase is packed in a rough industrial cardboard box, ready for assembly and transport.

Test and approve

Ready to be tested! The large, bright and open stand invites Batibouw visitors to climb up and down the steps of the various models on display.

Simple as Do-Up!

At once a commercial contact zone, a showroom and a merchandise collection area, Do-Up outlets are dressed in the brand's colors and follow the same simple, fun graphic codes.