Fusion...

2021

... The word is out, and it's a scary one, both internally and externally.

How can this be managed, and in particular what image should be given to the new entity without causing offence?

2 different corporate cultures?

How can you anticipate the future without really knowing it? Without having the slightest idea of the entity's future name...

This was the challenge set by SPMT and Arista when they formed a strategic alliance.

Services

Skills

A project?

We'd be delighted to talk to you about it!

votreprojet@pym.be

Our mission: Create a strong identity

Capitalize on a strong acronym, symbolic of the company's future strategy, based on 3 skills working together in a perfectly fluid process.

Opt for bright colors that renew the genre in this business sector, in line with the company's new vision.

Develop a graphic style based on the acronym that reinforces the new brand's identity...

... Leave to infuse for 3 years, until the merger is consolidated and the new company name is known: Cohezio.

Integrate the new name, using the same typography, with the acronym and graphic style that are now well known and recognized, to ensure a smooth, seamless transition.

And onward to Cohezio... always with our navigation aid!
Graphic universe Cohezio

Cohezio brand graphic standards charter
Staff box announcing the name change
The concept of communication

The 'thread': this is the flow that weaves a link between each person and each skill, because Cohezio is an ecosystem that combines complementary disciplines to contribute to the well-being of workers in the workplace.
trade press announcement
employee awareness campaign
Design and production of a film to announce the name change:
Play video

concept integrated into a film
The thread also runs through the office spaces of Cohezio's new Brussels center:
graphic design of offices and meeting rooms
Happy holidays and happy entertainment:
Play video

animated greeting card