Pym manages the creation of the new communication campaign

Advice and support

Browning has a long and prestigious history, a range of products of world-renowned quality - in short, a brand name!

However, the reality of today's markets - in particular, the pressure of ever-sharper competition and the behaviour of a new generation of hunters and shooters - has prompted Browning to take a step forward with a new strategy.

In particular, through the development of products and services, and a new communications campaign, but always with respect for the heritage and values of this legendary brand.

How do you square the circle between perpetuating a brand's tradition and making it fully contemporary?
Our mission

Design an umbrella theme anchored in action, at the heart of hunters' and shooters' strong emotions. Direct keywords, immersive visuals and a tense discourse make the brand more accessible.

Putting the product at the heart of the action alongside hunters and shooters.

Ensure that the concept is reflected in all communication tools and media.

Services

Skills

A project?

We'd be delighted to talk to you about it!

votreprojet@pym.be

Trade press advert

Concept 2021 Browning Europe:

emotion at the heart of the action.

Emotions are put to the test as the adrenalin rush is certainly one of the primary motivations of every enthusiast. Experiencing intense moments is the grail for every player in the industry, whether shooter, tracker or observer.

A visual universe of live action (immersive imagery) and short, powerful hooks (direct speech) characterize the concept, which expresses all the emotion experienced at the heart of the action through a captured expression or attitude.

This moment will translate into unique, intoxicating and even addictive sensations. Vibrate, quiver, throb, exalt, savor (...). The promise is there.
Web banner
application for a product display

Website: concept integration

Targeted and personalized digital campaign

Monthly e-mailing to promote flagship products from the Browning and Winchester ranges, as well as all new products.

A newsletter is an easy-to-use communication tool that still has a major impact. Thanks to a high-performance newsletter management tool, your marketing campaigns will be targeted and personalized. Pym and its creative team are here to guide and advise you.
photo management: examples of different photo shoots
product catalog (version 2021)

Magazines, a concentrate of information.

Pym manages the creation of Browning magazines in 5 languages. The magazines feature the Browning brand in a nutshell: rifles, shotguns, hunting and shooting apparel and all the latest news.

The aim of these magazines is large-scale, low-cost distribution at points of sale (dealers), as well as at trade shows, fairs and other European events.

Catalogs, precision and rigor.

The production (excluding design) of the annual catalog is a methodical process that requires a great deal of precision and rigor: consideration of the choice of paper and the type of printing best suited to technical constraints, creation of the template, editing of texts and prices in 5 languages, proofreading, production management, delivery, packaging by geographical zone (international distribution)...

A single goal: to meet the required level of quality and the delivery schedule to European dealers at the very beginning of the year.
product catalog (version 2018)
product magazine (version 2018)