Achievements

BigMat

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A mascot in construction mode

The request

We've been working for BigMat for many years, but now more than ever, we had to meet our communication objectives: increase brand awareness and in-store traffic, as well as animate the points of sale.
The solution

So we created a mascot... From the soles of his shoes to the top of his cap, we went through multiple phases to build BigMan.

It now features prominently in our various communication media to meet our objectives. It embodies the BigMat brand, becoming its emblem, its spokesperson, its ambassador.

We'd be delighted to talk to you about it!

votreprojet@pym.be

Creation of a new mascot, the superhero BigMan!

When we designed this mascot, echoing the brand's name (big), we opted for the creation of a superhero, a real fictional character, able to represent the values defended by the BigMat brand and create a sympathetic capital.

This dual personality makes it possible to play on different levels, to easily take on different roles and thus broaden the discourse, tackle different themes and win over the target audience.

BigMan brings the catalog to life

Updated every two years, the BigMat "Product & Advice Guide" is the ideal medium for updating our mascot and bringing life and sympathy to the sometimes highly technical material presented in the many pages of the catalog.

BigMan is featured throughout the catalog, giving "pro" advice and highlighting new products and trends.
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BigMan lands at BigMat" spot
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TV spot sponsoring "Foot

BigMan's strength across all media

To mark his arrival as a BigMat ambassador, our BigMan was quickly visible wherever he could serve, showcasing his superpowers and bringing his likeability factor to the brand he embodies.

It can be found at the point of sale, on point-of-sale displays, but also outside the store: it is of course the main actor in TV commercials, and is used as a sticker, on t-shirts, in folders, etc.